Create Perceived Value
http://www.ft.lk/columns/Creating-perceived-value-is-crucial-to-brand-success/4-690703
http://www.ft.lk/columns/Creating-perceived-value-is-crucial-to-brand-success/4-690703
http://www.ft.lk/columns/Find-out-where-he-is-going-In-pursuit-of-the-consumer-journey/4-687980
http://www.ft.lk/marketing/Story-telling-is-at-the-heart-of-brand-building/54-687712
http://www.ft.lk/columns/What-s-your-tagline-The-stories-of-some-great-ones/4-687114
http://www.ft.lk/marketing/Tech-Talk-Connecting-with-your-consumers-using-tech-ideas/54-686239
http://www.ft.lk/marketing/We-need-to-talk-The-dreaded-four-words/54-685758